What is Search Engine Optimization?
Also known as SEO, search engine optimization is a detailed process of helping your customers find your business website online. There is a lot to sift through, literally billions of websites are currently live on the web. So how do you stand out? We figure out what your customers are looking for and implement strategies to nudge them your way.
It’s critical to note however, that SEO done right takes time. How long you ask?
Well, it depends on a lot of factors but you can expect to see some results in as little as four months but most likely longer.
Anyone who tells you different might be referring to an increase in traffic when paying for ads.The minute you stop running ads could result in a loss of traffic unless the content on your site is compelling enough to bring users back organically.
Building a strong SEO strategy takes time. But it will pay off if you’ve hired the right agency or person who understands your business needs and cares enough to ensure they are doing the right things. Check out this article on Forbes to learn how long it takes for search engine optimization to show results.
Here are a few tidbits to get you started if you decided to hang around here.
SEO Should Increase Sales
If you want to increase sales and grow your business you need to increase your exposure on Google. End of. But there are many strategies to get you there.
We’ve helped customers triple their business with our SEO strategy and we can do the same for you given enough time.
Our goal is to rank your site on the first page of Google for top organic searches because more than 90% of your potential customers will never look further than the first page in the search engine results pages (SERPs). Again, this takes time. Everyone and their dog wants to be on page one!
Onpage or technical website SEO services focus on the functionality and user experience on your website. How easy is it for users to navigate your website? Does your site load fast and does the content do your business justice? Is your message on point? Are blog posts delivering the right message? Are they formatted for scanability, keywords researched thoroughly?
SEO is not a set once and done process. We monitor your website and make adjustments as needed. Once we’ve handled all the fixes your site needs, speed, updates, broken links etc we can move on to improving content, tracking site visits and parsing down where users go and for how long. We can then optimize your current content, make suggestions for topics and help you edit and write blog posts. We do thorough competitive research so you know what your competition is doing and how to do it better.
Keyword research is basically a process through which we discover what potential customers are typing into Google by getting into their heads. No we’re not mindreaders but it’s important to know what customers want in your niche and how to help them find your website.
Focus on Content
Once all the technical work is done and we’ve got keywords and phrases that your customers use to find you, we will advise you on the kind of content that needs to be on your site. It may mean that you hire a writer to do the heavy lifting if you don’t have the time, and we can assist with optimizing that content and continuing to update and refresh content as needed.
How much do your services cost?
Well, that depends. Once the FREE consultation is complete, we will have a much better idea. Typically, you can spend between $500-$1500 for the initial boost to your website’s onpage SEO and ongoing costs that will be presented to you based on need and budget.
Do you have other questions?
Check out the Frequently Asked Questions for answers.